Project: Character Design and Application
Client: Springtser
June 2018


Character design and promotional items for Springster's "chatbot" service, which provides girls with instant accessible guidance on sensitive topics and creates a personalised trusted relationship by providing judgment-free, expert and relevant information.

The project required two distinctive persona prototypes, which were identified as a "Big Sis" character and a "Springbot" character.

Interact with Big Sis here

Persona 1
Big Sis

- Quirky Big Sister 

- 5-10 years older than Springster target girl but still cool and relevant

- Good at lightening the mood but able to be serious when it is required

- Encourages girls to aspire to be the best versions of themselves 

Persona 2 

- Non-binary Bot

- Old enough to be experienced, young enough to understand girls of today

- Has collected knowledge and is able to relate to the specific challenges girls face today

Phase 1
Big Sis Character Design

Phase 2
Big Sis Character Design

Anthropomorphic Robots
Springbot Character Design

Creatures & Nature
Springbot Character Design

Springbot Character Design

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All Artwork Copyright Tyla Mason ©