TYLA
MASON

Mark

Project: Character Design and Application
Client: Springster
June 2018

SPRINGSTER: CHATBOT


Character design and promotional items for Springster's "chatbot" service, which provides girls with instant accessible guidance on sensitive topics and creates a personalised trusted relationship by providing judgment-free, expert and relevant information.

The project required a distinctive persona prototype which took the form of a relatable "Big Sis" character. 

Interact with Big Sis here





Persona 1
Big Sis

- Quirky Big Sister 

- 5-10 years older than Springster target girl but still cool and relevant

- Good at lightening the mood but able to be serious when it is required

- Encourages girls to aspire to be the best versions of themselves 



Phase 1
Big Sis Character Design


Phase 2
Big Sis Character Design


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All Artwork Copyright Tyla Mason ©